Blogs!
The missed steak of a mistake: the meatiness of miscalculation
Life is unpredictable. I’m not even talking about the current economic/political/whatever climate out there, I’m talking about the everyday life stuff. Businesses are all about relationships, and how you make someone feel is just as important as what you’re selling. Brand integrity 101, right? As a small business owner, you're going to make mistakes... accept that it happens, and it's how you handle it that makes the difference.
Sale? It’s the best four-letter word … when you know how to use it
Tired of the usual sales pitch that you probably hear (or give) a thousand times a day? Follow-ups and urgent, limited-time offers can sometimes send clients running. While it can work for some industries, a lot of the time it feels desperate. A recent online conversation got me thinking - sometimes, less is more. Let's talk about a novel concept: giving people a choice on where they take their business.
Surprise! You’re also the janitor: unexpected job titles of a small business owner
CEO? More like Chief Everything Officer. Owning a small business means taking care of every little detail in between the regular decisions. Big or small, you do it all. From mopping the floors to fixing computers in between conference calls and strategy, you’re in charge of everything. We break down all of the very official (and totally unpaid) roles you’ll take on … plus, some survival tips to keep your sanity intact.
Make social media marketing easier!
Social media marketing doesn’t have to be hard. Being organized and having processes is not meant to restrict you, it actually allows you the freedom to be creative. All the external pressures are removed so you can focus on the task at hand: sharing your passion on social media.